SEO for SMB SaaS brands that want to show up on the keywords that make them money, on Google and on AI search

I write it. You publish it. It ranks.

Who are we am I?

Dhruvir-Zala

Hey there! 👋

I’m Dhruvir (pronounced Droo-veer), a SaaS blogger 📝, freelance writer ✍️, software tester 🖥️, SEO nerd 📊, and someone who has strong opinions about SMB SaaS tools at all times.

I started writing about SaaS in 2021, right out of college. No agency, no team. Just me, a laptop, and more curiosity than experience. Over three years, I wrote 150+ articles for Squeeze Growth, one of the more respected SaaS blogs around. Reviews, comparisons, roundups. All of it.

Somewhere along the way, something shifted. I stopped writing about tools and started living inside them, every single day, for my own work. That changed everything about how I write.

Here’s the thing about most SaaS content: it’s written by people who’ve never opened the product. You can tell. The reviews are vague because the writer never got past the onboarding screen. The comparisons miss what matters because nobody bothered to run real work through either tool. And the “best of” lists? Just an affiliate spreadsheet with adjectives added.

I do it differently. I connect real accounts. I run my actual work through the tools for weeks. I find the edge cases nobody mentions, because nobody stuck around long enough to hit them. Then I write what I found.

The result: my blog has pulled in 2.75 million impressions and over 30,000 clicks from Google alone, off just 13 articles. Most of my readers are in the US, UK, Germany, and Canada.

My GSC data

That’s exactly what I now do for SaaS companies.

There’s no agency here. No junior writer getting handed your brief and winging it. I do the keyword research myself, write the article myself, source the original screenshots myself, format the whole thing, and hand you a piece that’s ready to publish. You just hit upload.

I work with a small number of clients at a time. On purpose. I’d rather do four things exceptionally well than twenty things poorly. If you sell SaaS and want BOFU content that converts, I think we’d work well together.

WHAT I DO

I help SaaS companies get found by buyers who are ready to buy

Most SaaS blogs chase traffic. Thousands of visitors a month, and almost nobody converts. Why? Because they’re writing for people who are just browsing, not people who are about to buy.

I write the other kind. Reviews, comparisons, alternatives, roundups. The stuff that catches someone right when they’re evaluating tools, comparing pricing pages, and reaching for a credit card.

That’s the bottom of the funnel. And done right, it’s the highest-converting content a SaaS company can publish.

What I do

WHAT I OFFER

Every article is built to rank on Google and show up in AI search

Software review articles

The most powerful BOFU content a SaaS company can publish. I test the product, connect real accounts, and write an honest deep dive that ranks for “[software name] review.” That’s the exact search a buyer runs when they’re close to a decision.

Alternatives listicles

Every software company has competitors. And every competitor’s dissatisfied user is Googling “[software name] alternatives.” I write the article that catches them. Structured to rank, built to send warm traffic your way.

Comparison articles

“Tool A vs Tool B” searches carry serious buyer intent. I write these from actual hands-on testing. The kind of comparison that earns trust and converts.


Best-of roundups

“Best [category] software” articles rank for high-volume keywords and build topical authority over time. I research the full category, pick the real winners, and write something people want to read.


Every article comes with: Semrush keyword research · competitive SERP analysis · original screenshots · internal linking · meta title + description · grammar and plagiarism checked · ready to publish.

Not your typical SaaS content writer

One person. One focus. No shortcuts.

Every article is written by me. Not a junior writer, definitely not an AI with a human “editor” skimming it at the end. Me. I’ve spent years inside SaaS products, testing them, writing about them, and figuring out what makes someone click “Start free trial.” That experience is baked into every article I write for you.

No contracts

Work with me month to month. If the articles aren’t performing, don’t come back. I’d rather earn your trust every month than lock you into something you’re stuck with.

Written for Google and AI search

Search is changing fast. ChatGPT, Perplexity, and Google’s AI overviews are now part of how people find software. I write content that’s structured to show up in both: the SaaS companies winning in 2026 aren’t choosing between Google and AI search. They’re showing up in both.

A live portfolio, not a pitch deck

My own blog ranks for the exact same type of content I’d write for you. You don’t have to wonder if I can do this. You can just go read it.

Pick what fits your stage

No contracts, cancel anytime.

Starter

For SaaS companies dipping their toes into BOFU content.

What’s included:

  • 4 articles/month
  • Human-written & SEO optimized
  • Extensive Semrush keyword research + content calendar
  • Competitive SERP analysis
  • Original screenshots
  • Internal linking
  • Meta title + description
  • Grammar + plagiarism checked
  • Onboarding + strategy call
  • Monthly check-in call
  • Two rounds of revisions
  • Ready to publish
  • Cancel anytime

Growth

For SaaS companies serious about organic growth.

What’s included:

  • 8 articles/month
  • Human-written & SEO optimized
  • Extensive Semrush keyword research + content calendar
  • Competitive SERP analysis
  • Original screenshots
  • Internal linking
  • Meta title + description
  • Grammar + plagiarism checked
  • Onboarding + strategy call
  • Monthly check-in call
  • Two rounds of revisions
  • Ready to publish
  • Cancel anytime

Scale

For SaaS companies going all-in on BOFU content.

What’s included:

  • 12+ articles/month
  • Human-written & SEO optimized
  • Extensive Semrush keyword research + content calendar
  • Competitive SERP analysis
  • Original screenshots
  • Internal linking
  • Meta title + description
  • Grammar + plagiarism checked
  • Onboarding + strategy call
  • Monthly check-in call
  • Unlimited revisions
  • Ready to publish
  • Cancel anytime

Still on the fence? Let me prove it first.

I’ll write you one BOFU article for free: fully researched, fully formatted, ready to publish. If it ranks and you like working with me, we can talk about doing more. If not, you keep the article anyway.